How is the market development of cosmetic bottles2021-04-14 17:49:03
Cosmetics are an indispensable thing for women. With the improvement of the public's aesthetics and taste, the brand and quality of cosmetic bottles are constantly improving.
For the cosmetics market, the current engine driving the growth of cosmetics consumption is in Asia, and China is particularly concerned. The Chinese market is a market that the world's major cosmetics companies are vying for. Domestic cosmetic bottle companies have always obtained orders mainly through export, and foreign trade is the main market for many cosmetic bottle companies.
However, judging from the latest market report, it is necessary for our cosmetic bottle companies to change the traditional sales path to a certain extent. The current financial reports released by the low-end cosmetics brands L'Oréal and Avon all show that their growth momentum in the Chinese cosmetics market has declined, and the sales growth has slowed. The main reason is the rise of domestic cosmetics in China. Local cosmetics companies have started to account for 10% of the market share. Constantly improving. With the growth of these companies, the demand for cosmetic bottle packaging by domestic cosmetic manufacturers is also increasing. This is a market that our cosmetic bottle companies can develop.
In addition, it should be noted that the shaping of a cosmetics brand requires a long process. In the mid-to-high-end cosmetics market, domestic cosmetics brands are still difficult for foreign companies to compete. Therefore, it is necessary to change the sales direction to low-end cosmetic bottles, and high-end cosmetic bottle packaging is still mainly foreign trade.