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Domestic cosmetics should pay attention to cosmetic bottle packaging

2021-04-13 10:35:32

For a long time in the past, domestic cosmetics manufacturers have always been supporting actors in the market. From large shopping malls to ordinary counters, it is almost hard to see the presence of domestic cosmetics brands. However, after nearly ten or twenty years of hard work by all domestic cosmetics companies, coupled with the increasing understanding of common sense of cosmetics by ordinary consumers, domestic cosmetics have begun to exert strength in recent years, and their share in the market has increased year by year. However, we found that the cosmetic bottle packaging of domestic cosmetic products has been following the style of European and American cosmetic product packaging, from appearance to material. This is inconsistent with the national elements and concepts that domestic cosmetics companies want to focus on.

cosmetic bottle

We all know that cosmetic bottles play a very important role in the shaping of cosmetics brands. Many internationally renowned cosmetic brands use cosmetic bottles. As long as we see their cosmetic bottles, we can directly reflect the brand of the product without looking at the label. For domestic cosmetics to have a good national concept, they must start with the packaging of cosmetic bottles. Do not blindly follow and imitate the cosmetic bottle packaging design styles of well-known international cosmetics companies. This requires our cosmetic bottle packaging manufacturers to do a more correct connection with our domestic cosmetics companies.

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