What is the status quo of domestic direct sales cosmetic bottle packaging2021-04-15 15:27:49
With the improvement of people's living standards and taste, the requirements for beauty are also changing. Naturally, the requirements for choosing cosmetic bottles are more stringent. In addition to choosing the essence of products, they are pure natural plant flowers, marine organisms, and high-tech content. The packaging of the product is also very different from the past. We deeply feel that exquisite packaging can be more beautiful, prominent, more attractive and competitive in a fierce market, and it will inevitably add value to products.
Looking at the packaging of many domestic direct-selling cosmetics bottles, it is found that there is no real effort, the packaging is too ordinary, the color is simple, the shape is simple, and the general problems such as not leaving people's favorite feeling. In fact, this is also directly related to the positioning of cosmetics products by enterprises. Cosmetics is only a product line of direct selling companies, and many of them are not the most important product lines of the company. Therefore, there are too many phenomena to follow the trend. National companies really want to develop for a long time, and the attitude of product positioning is worrying.
At the Shanghai International Convention and Exhibition Center, I saw the packaging of many cosmetic bottles from ethnic direct selling companies. At a glance, you will know which company the cosmetics of this kind of packaging come from. The packaging of the product is like a person's appearance. If it can't make an excellent first impression, even a talented person with a rich stomach will miss many opportunities, especially cosmetics. The main consumer groups of cosmetics come from relatively sensual ladies, and the exquisiteness and taste of the external packaging are directly related to the sales of the products. If the packaging is still calm, it will undoubtedly lose huge space in the market competition.
In summary, the author believes that cosmetic bottles should establish brand design and direction in many factors such as aesthetics, creativity, packaging materials, market positioning, and strive to stand out among similar products. As far as the color of product packaging is concerned, local cosmetics are full of oriental charm, and have a deep oriental flavor. The product shape of color packaging is mostly practical, quiet and natural, bringing a subtle and charming oriental charm, reflecting the elegant oriental culture. Promoting product brand and creating brand image are our key considerations. Speaking of perfumes, everyone knows some French brands. It can be seen that the brand's influence is so great that a product can represent a country. The packaging of these international products has adopted individual characteristics, which are mysterious, unrestrained, and lively. Each is a crafted handicraft, which brings unlimited inspiration and imagination.
If readers want to know more about cosmetic bottles, please feel free to contact us Hangzhou YAKIN Packaging, we are willing to provide you with the best quality service.